Want faster, clearer decisions—without guesswork or long research cycles?
SurveyMonkey is a commercial-ready platform used by 260K+ organizations worldwide and trusted by 98% of the Fortune 500 and over 60M users. This service helps teams build surveys fast, collect responses, and turn feedback into decision-grade insights for your business.
This page shows you how to choose the right plan, use AI and templates to create surveys, target audiences, distribute forms, and analyze results. Expect clear guidance on integrations, mobile use, security, and pricing so you avoid billing surprises.
What you’ll gain: smarter customer signals, faster decisions, and better team alignment. Ready to act? Start free, compare plans, or contact sales for enterprise options.
Key Takeaways
- Trusted by global organizations—ideal businesses seeking reliable survey tools.
- Build surveys quickly with AI and templates to collect actionable feedback.
- Clear steps for distribution, targeting, analytics, and integrations.
- Business value: faster decisions, less guessing, and stronger team alignment.
- Plan limits and billing details will be explained to avoid surprises.
Why businesses choose online surveys for faster decisions
When timing matters, teams turn to online surveys to cut weeks from the decision cycle. Short, structured questionnaires deliver clear, comparable answers so managers can act quickly. This approach replaces slow in-person research and reduces costly assumptions.
Turn customer feedback into measurable insights
Structured questions make feedback consistent and trackable. Responses can be scored, compared over time, and turned into dashboards that show trends. That makes insights easy to share across teams.
Validate ideas and reduce risk with real data
Use surveys to test product concepts, pricing, messaging, or service changes. Simple tests provide actionable data so you validate moves before large investments. This low-risk validation helps prioritize work and cut uncertainty.
Move quickly with real-time responses and reporting
Real-time notifications and automated summaries surface patterns fast. AI can highlight themes and key takeaways so teams act within days, not months. Templates and automation reduce the time cost of running ongoing feedback programs.
SurveyMonkey for modern survey creation and data analysis
Modern teams need a single platform that builds questions fast and turns responses into clear action. SurveyMonkey is an end-to-end system to create surveys and forms, distribute them, and run analysis on collected data.
What it is and who it’s built for
SurveyMonkey serves everyone from solo operators to growing teams and large company environments. Small businesses get simple templates and quick setup. Enterprises gain governance, admin controls, and collaboration features for distributed teams.
Support for surveys, forms, polls, and quizzes
Beyond classic surveys, the platform handles registration forms, one-question polls, and scored quizzes for training or engagement. It works across devices so users can respond on mobile, tablet, or desktop.
Functionality includes fast build, instant dashboards, exports, and integrations into existing tools. That mix helps HR teams, CX programs, multi-location companies, and event organizers run feedback programs with fewer steps and faster results.
Build surveys and forms that look professional
Create polished feedback forms that reflect your brand and drive higher completion rates. Use fast tools to go from idea to a working survey in minutes and keep the respondent experience consistent with your company standards.
Create surveys in seconds with AI-assisted creation
Write a prompt describing your goal—CSAT, NPS, or employee engagement—and AI generates a draft survey tailored to that objective. This prompt-to-survey flow cuts time to first draft and gets teams collecting responses faster.
Start faster with 500+ expert templates
Choose from 500+ expert templates built for common business needs. Templates help teams without research skills launch proven structures for customer satisfaction, event feedback, HR pulse checks, or market research.
Customize questions, themes, and branding for your company
Apply your logo, colors, and themes so every question matches company style. Professional formatting and consistent themes protect brand credibility and can lift completion rates versus generic forms.
Edit live surveys without starting over
Fix typos, add questions, or tweak wording while a survey is live. Live editing means you don’t rebuild versions, and small changes update immediately for respondents.
Note: Some features vary by plan and version; pricing and limits are covered in the plans section.
Question types and features that improve completion rates
Clear, compact questions make surveys easier to finish and produce cleaner data for decisions.
Common question formats for better responses
Multiple choice and single-answer options speed completion and simplify analysis. Rating scales (1–5 or 1–10) let you track trends without long text answers.
Matrix questions work when you need consistent comparisons across items. Use open-ended prompts sparingly to capture nuance without causing fatigue.
Logic and structure for cleaner results
Branching and skip logic route respondents to relevant items, reducing drop-off and irrelevant answers. Required fields should be used only where the missing data would block analysis.
Consistent scales, clear wording, and short sections cut confusion. Better design reduces low-quality responses and saves time cleaning data.
When completion improves, teams get more usable responses, less cleaning, and faster results—setting up distribution and targeting as the next step.
Reach the right people and collect responses your team can use
Pick the right delivery method to reach the people who actually reply—and get usable feedback sooner. Send surveys by email to customer lists, post a link in WhatsApp or social channels, or embed forms on landing pages and websites to capture timely input from your audience.
Share by email, link, text, and social channels
Channel choice affects both volume and speed. Email to known customers gives higher trust and completion. Links and texts spread fast and drive quick responses when time-to-decision matters.
Target respondents with Audience panel
When you lack a list or need a specific profile, use the platform’s audience panel to reach precise segments. Targeting reduces irrelevant answers and produces more decision-useful responses for tests and tracking.
Scale research with global access
Access to 335M+ people across 130+ countries lets teams run broader samples for concept tests, brand tracking, or representative market research. Centralized collection and consistent tracking cut manual follow-ups and help your team use results faster.
Analyze results faster with action-ready insights
AI finds the patterns in your responses so teams can act fast. Let AI do the heavy lifting: it extracts key insights, groups themes, and surfaces recommended next steps from open text and quantitative answers.
AI-driven patterns, themes, and key takeaways
Automated analysis highlights recurring themes and flags high-impact comments. That reduces manual tagging and gets meaningful insights to stakeholders sooner.
Charts, filters, and comparisons for deeper analysis
Use filters to slice data by region, customer type, or campaign. Compare time periods and visualize trends with charts to spot shifts in behavior.
Track satisfaction using customer experience metrics like NPS
Built-in NPS templates let teams track score changes and link drops in satisfaction to specific touchpoints. Greyhound’s example shows how faster distribution of results can move decisions and lift NPS quickly.
Note: If your reporting needs advanced custom visuals, validate that the platform meets those requirements before purchase. Actionable analysis only helps when it arrives in time for product, service, or campaign decisions—so standardize on one platform instead of manual spreadsheets.
Automate workflows with integrations and collaboration tools
When teams connect feedback to daily tools, insights stop sitting in spreadsheets. Linking surveys to reporting, CRM, or chat systems reduces manual copy/paste and speeds decision loops. That saves work and gets results to stakeholders the same day.
Connect to 200+ integrations to modernize your platform and avoid repetitive exports. The service supports common tools for reporting, analytics, and ticketing so data flows where teams already work.
Real-time collaboration and shared reporting
Shared dashboards and consistent report views keep every team aligned. Customer support, HR, marketing, and operations can see the same metrics and act from one source of truth.
Automated notifications and workflow handoffs route critical results to decision-makers immediately. That reduces lag time and shortens the path from insight to change.
Choose the right plan—individual, team, or enterprise—based on collaboration, automation, and governance needs. Larger organizations gain standard templates, brand controls, and admin policies that protect consistency across departments in Morocco.
Popular SurveyMonkey use cases for organizations
Practical survey programs help teams spot friction points and fix them quickly. Below are common, high-impact ways businesses use the platform to collect feedback and turn responses into action.
Improve customer satisfaction and loyalty across the journey
Use NPS and journey-based templates to track satisfaction at key touchpoints. Consistent feedback collection reveals pain points and helps teams prioritize fixes that boost loyalty.
Employee engagement and HR feedback programs
Run short pulse surveys for onboarding, engagement, and exit feedback. Regular responses produce data that reduces attrition and improves workplace experience.
Market research, concept testing, and brand tracking
Test concepts with targeted respondents or the audience panel to validate ideas before launch. Brand tracking surveys monitor shifts over time and inform positioning decisions.
Event feedback before, during, and after meetings
Collect expectations pre-event, use quick polls for live adjustments, and gather post-event feedback to improve future sessions. This loop delivers measurable improvements to the attendee experience.
Registrations and applications that keep data organized
Replace manual forms with customizable registration and RSVP templates. Structured data capture reduces errors, speeds processing, and can streamline payments or course sign-ups.
Outcome: these use cases deliver a better experience, faster decisions, and clearer prioritization for businesses.
Plans and pricing: choose the right plan for your time, budget, and response volume
Choose a plan that matches your response volume, feature needs, and how fast you need answers. Start by listing must-have features, expected monthly or annual responses, and the team members who need access.
Basic offer for low-volume projects
Basic gives unlimited surveys with 25 free responses per survey. It’s the practical starting point for pilots, quick tests, or new programs that don’t yet need heavy reporting.
Individuals: advanced tools and annual savings
Individuals plans fit solo operators who want advanced question types, exports, and time-saving features. Choose annual billing to save versus paying month-to-month if you plan regular use.
Teams: shared assets, branding, and collaboration
Teams plans add shared libraries, branding controls, and real-time collaboration so multiple contributors keep reports consistent and on-brand. Ideal for small groups running coordinated programs across Morocco and the globe.
Enterprise: scale, security, and admin controls
Enterprise plans deliver secure access, admin tools, advanced integrations, and centralized governance for large organizations that need scale and compliance.
How to choose: match expected responses and features to the plan. Consider money saved by faster workflows. Shortlist two plans, validate must-haves, then pick the paid plan that cuts operational time and improves decision quality.
What to know before you purchase a paid plan
Confirm limits, billing, and support before you purchase so your project runs without surprises. Check viewing permissions and response caps early. Different versions can restrict which responses a user can see on the free tier.
Response limits and version differences
Free accounts often collect but do not display every response. Paid tiers lift those limits and add export and sharing features. Build a test survey and verify what a paid plan unlocks before you scale distribution.
Billing, auto-renewal, and charges to review
Review renewal settings in your account and confirm the card on file. Locate recent charges and subscription details inside billing to avoid unexpected fees. Turn off auto-renewal for dormant licenses to prevent unwanted charges.
Support and governance for time-sensitive work
Expect slower support on low-tier plans; allow extra time for approvals or escalations. Assign a single owner for the account, keep billing contacts current, and store plan details in procurement records.
Checklist: verify renewal settings, confirm card and billing contacts, document who owns the account, and match the paid plan to needed response volume and reports before you finalize the purchase.
Mobile and on-the-go survey management
Run and adjust feedback programs on the go to keep momentum across offices and branches. The app makes it simple to manage surveys from a phone so field teams can act faster and stay aligned.
Create, edit, open/close surveys, and monitor push notifications
Create and edit surveys directly in the app. You can update live surveys without restarting collection and push edits out instantly.
Open or close collection with a tap and monitor push notifications to see new responses as they arrive. That visibility saves time when quick follow-up is needed.
Analyze charts and individual responses from your phone
View summary charts, filter and compare segments, and read individual responses in one place. Managers can review results between meetings and share key findings by text or email.
Share links and reports via email, text, or social directly from the app so launches happen faster. For complex analysis, continue deeper reporting on desktop while using mobile for real-time monitoring.
Practical tip: test mobile workflows during a pilot to confirm they fit your team’s work patterns before scaling to a full plan.
Trust, privacy, and security for customer and business data
Strong data controls reduce risk and improve the honesty of responses. For teams, protecting respondent identity and business data is both a legal and reputational priority.
Enterprise-grade security matters most for regulated industries and larger organizations that require admin controls, audit logs, and single-sign-on. Confirm role-based access, permission tiers, and centralized user management before rollout.
What to check before you roll out
Verify account roles, admin permissions, and access control policies. Assign survey ownership and document internal rules for who can export or share responses.
Practical privacy summary
Some app data may be linked to identity—contact info, identifiers, and usage records—while other data often remains unlinked, such as user content and diagnostics. Review the vendor privacy policy to confirm how linked data is handled and retained.
Procurement tip: demand transparency in the terms of use and privacy disclosures during vendor approval. Clear privacy practices increase respondent trust, which raises completion rates and yields more honest feedback.
Next: evaluate proof points, customer reviews, and real outcomes as the final check before purchase.
Proof and credibility: adoption, reviews, and real outcomes
Concrete adoption numbers and customer stories cut through vendor claims and show what works in practice. These signals reduce buyer risk and speed decisions for teams.
Adoption at scale
260K+ organizations use the service, and it’s trusted by 98% of the Fortune 500 and 60M+ users worldwide. That scale shows the platform has operated across many company sizes and years.
Real outcome: Greyhound
Greyhound reported: “Within a few months, our NPS was up almost 15 points.” The key driver was getting clean results into people’s hands faster.
What users like and common issues
Reviews praise ease of use, real-time notifications, and organized reporting that make insights actionable. Many teams find the interface likeable and efficient for day-to-day work.
At the same time, reviews note login friction (device recognition), limited reporting visuals, mixed response quality, and occasional billing or support confusion. Plan for those operational issues up front.
Practical mitigation
Assign a single account owner, document renewal dates, and test login flows across devices. Improve response quality with stronger targeting, tighter question design, and audience controls to avoid junk replies.
Conclusion
Decide quickly by matching the survey features you need to the plan that fits your workflows,
Pick the right approach: align your goal—customer feedback, HR pulse, or market research—with the platform features you actually need.
Create surveys fast with AI-assisted build and 500+ templates, collect responses via email, links, mobile, or the 335M+ audience panel, and turn raw data into themes and insights that drive action.
Choose a plan that saves your team time on building, distribution, and reporting so decisions happen sooner. Confirm required features, expected response volume, reporting needs, and who owns the account before you pay.
Start with a pilot to validate volume and analysis needs. Then upgrade when the pilot proves value. Start free for a simple survey, or pick a paid plan for collaboration, branding, advanced tools, and scale.
FAQ
What is SurveyMonkey and who is it built for?
SurveyMonkey is an online survey platform designed for businesses, teams, researchers, and individual users who need to collect feedback, run market research, or measure customer and employee experience. It offers tools for creating surveys, forms, polls, and quizzes with templates and customization so companies can gather actionable data quickly.
How quickly can I create a professional survey?
You can create a basic survey in minutes using AI-assisted creation and prebuilt templates. The platform includes 500+ expert templates and theme customization, so you can start faster and match your company branding without design work.
What question types and features help increase completion rates?
Common question formats like multiple choice, rating scales, and open text, combined with branching logic and page breaks, improve relevance and reduce survey fatigue. Logic and structure tools ensure respondents see only relevant questions, which boosts completion and data quality.
How can I distribute surveys to reach the right audience?
Share surveys via email, direct link, SMS, or social channels. You can also use the platform’s audience panel to target respondents. For larger projects, scale research with access to millions of people across 130+ countries to get representative samples.
What reporting and analysis tools are available?
The platform provides charts, filters, cross-tabs, and comparisons for deeper analysis. AI-driven features surface patterns, themes, and key takeaways. You can track metrics like NPS and export results to CSV or connect to analytics tools for further work.
Can I edit a live survey without losing data?
Yes. You can edit live surveys — add or adjust questions and themes — without restarting response collection. Changes that affect data consistency should be planned to avoid complicating analysis.
What integrations and collaboration features exist?
Connect to 200+ integrations, including CRM, analytics, and collaboration tools, to automate workflows. Team collaboration supports shared reporting, role-based access, and real-time editing so colleagues can work together on survey projects.
What plans are available and how do they differ?
Plans range from a free basic tier with unlimited surveys and 25 free responses per survey, to individual plans with advanced tools and annual savings, team plans for branding and collaboration, and enterprise options with admin controls, security, and scale. Choose based on response volume, features, and support needs.
What should I know before purchasing a paid plan?
Review response limits, feature access between free and paid versions, subscription billing, auto-renewal terms, and charges listed in your account. Also plan support expectations and timelines for time-sensitive projects to ensure you get help when needed.
How does mobile survey management work?
Mobile apps let you create, edit, open or close surveys, and monitor push notifications. You can view charts and individual responses from your phone for on-the-go management and quick decisions.
How is respondent data protected and managed?
The platform offers enterprise-grade security, admin controls, and transparent data handling practices. Review privacy settings, data retention policies, and export controls to ensure compliance with your organization’s standards and local regulations.
What support options are available if I need help?
Support varies by plan. Free accounts get basic help and community resources. Paid and enterprise plans include faster support, onboarding, and account management. Check plan details for response times and available channels.
Can I use the platform for market research and concept testing?
Yes. It supports concept testing, brand tracking, and market research with targeting options, audience panels, and analytics tools to validate ideas and reduce risk using real data from your target market.
How does the audience panel and sampling work?
The audience panel lets you target specific demographics and behaviors to reach relevant respondents. Sampling scales from small tests to large representative samples across dozens of countries to match your research goals.
What are common limitations to plan for?
Expect potential pain points like login friction for participants, limits on advanced reporting in lower tiers, and challenges with response quality that require design or sampling adjustments. Plan for moderation, clean-up, and follow-up to maintain data integrity.
