SendPulse is a multichannel marketing platform that bundles email campaigns, SMS, web push notifications, and chatbots for WhatsApp, Messenger, Instagram, Telegram, and Viber into one dashboard with a built in CRM. For Moroccan founders and diaspora entrepreneurs running an online store, a services business, or an early stage startup, SendPulse is worth a look if you want email and messaging campaigns running from a single account instead of three or four separate subscriptions.
Key features
- Drag and drop email builder with over 130 templates and A/B subject line testing
- Automation flows (Automation 360) triggered by sign ups, purchases, or abandoned carts
- Chatbots for WhatsApp, Facebook Messenger, Instagram, Telegram, and Viber, built with a visual flow editor
- Built in CRM that tracks deals and conversations alongside campaign activity
- Landing page and pop up form builder for growing a contact list
- Free live chat widget for the website, separate from the chatbot channels
- AI assisted subject line and email copy suggestions on paid plans
- Web push notifications for reaching site visitors who have not shared an email address
Pricing
SendPulse prices its bulk email plans by subscriber count rather than by feature tier alone, so every figure below is a starting point, not a fixed monthly cost.
- Free: up to 500 subscribers and 15,000 emails a month, drag and drop builder, basic automation, no card required. A separate free chatbot plan allows 3 bots, 500 contacts, and 10,000 messages a month.
- Standard: from about $10 a month for 500 contacts, unlimited monthly email sends, core automation flows.
- Pro: from about $12 a month for 500 contacts, adds more automation steps, A/B testing, and higher image storage.
- Enterprise: from about $15 a month, requires a minimum of 2,500 contacts, adds unlimited automation flows and priority support.
Cost rises with list size on a sliding scale: a 5,000 contact list runs roughly $40 a month on the Standard plan. Annual billing cuts around 20 percent off any paid tier. Chatbots, SMS, WhatsApp messaging, and transactional SMTP email are metered and billed separately from the bulk email plans, each with its own free allotment.
Prices change over time. Figures above are based on SendPulse’s own pricing page, cross checked with Capterra and G2 pricing summaries.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan is usable indefinitely for small lists (500 subscribers, 15,000 emails a month) | Reporting and analytics are thinner than dedicated email only platforms |
| One dashboard covers email, SMS, web push, and five chatbot channels | Pricing scales quickly once a list passes a few thousand contacts |
| Automation builder handles multi step flows without code | Some users report slow or inconsistent customer support responses, especially on lower tiers |
| Entry level paid pricing is among the lowest in its category | Content moderation can flag legitimate campaigns as spam, delaying sends |
| Official WhatsApp Business Solution Provider status, useful for audiences who rely on WhatsApp | Chatbot depth trails specialist platforms built for a single channel |
Who it’s best for
SendPulse suits early stage Moroccan founders and diaspora entrepreneurs running an e-commerce shop or a services business with a contact list under a few thousand people, who want email, WhatsApp, and SMS working from one account without hiring a developer to connect them. The free tier is enough to test a real launch sequence before spending anything, and the entry paid tier stays affordable even for a bootstrapped budget in dirhams converted to dollars or euros.
Teams that already manage a large list (well over 10,000 contacts) or need deep segmentation and analytics should look at a dedicated email platform instead, since SendPulse’s reporting is built for breadth across channels rather than depth in any one of them. Organizations running time sensitive campaigns, such as an NGO mid donation drive or a startup during a funding announcement, should also test SendPulse’s support response times on a lower tier before relying on it for a moment where a stuck ticket would cost them.
How to get started
- Sign up for the free plan through the link below; no card is required.
- Verify your sending domain with SPF and DKIM records so your emails land in the inbox, not the spam folder.
- Import your existing contact list, or connect a Meta Business account to enable WhatsApp, Messenger, and Instagram chatbot channels.
- Build your first automation flow from a template, such as a welcome sequence or an abandoned cart reminder.
- Upgrade to a paid tier once your list passes 500 contacts or you need more automation steps than the free plan allows.
FAQ
Is SendPulse free? Yes. The free plan covers up to 500 subscribers and 15,000 emails a month indefinitely, and a separate free chatbot plan covers 500 contacts and 10,000 messages a month.
Does SendPulse support WhatsApp for a Moroccan business? SendPulse holds official WhatsApp Business Solution Provider status, but WhatsApp API access still requires a verified Meta Business account, so budget time for that setup step before launch.
Can I pay in Moroccan dirhams? No. SendPulse bills in US dollars or euros by card or PayPal, so check your bank’s foreign transaction fees before subscribing.
How does SendPulse compare to Mailchimp for a small Moroccan business? SendPulse’s entry paid tier costs less and bundles SMS and chatbots that Mailchimp charges extra for, while Mailchimp’s reporting and template library are more developed. The better fit depends on whether multichannel messaging or deeper email analytics matters more to your business right now.
Disclosure: Moroccopreneur may earn a commission if you sign up for SendPulse through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
