In many Moroccan startups and SMEs, the sales pipeline lives in an Excel file and the founder’s WhatsApp. When a salesperson leaves, client history leaves too.
Short answer: HubSpot is a CRM platform with a free plan and paid Marketing, Sales and Service hubs, available in French. It suits startups that start free and grow, watching the steep Professional price jump.
What is HubSpot?
HubSpot tracks contacts, companies and deals, logs emails and calls, and adds marketing emails, forms, landing pages and support tools on paid hubs. See HubSpot.
Problems it solves for Moroccan founders
- Leads in Excel and phones: one shared CRM.
- History lost when staff leave: records stay.
- No pipeline view: deal stages.
- Disconnected marketing: forms feed the CRM.
Pricing and plans
The free CRM works for small teams tracking contacts and deals. Marketing Hub Starter begins around $7 to $20 per seat per month depending on billing term, for about 1,000 marketing contacts. Professional tiers jump sharply, starting around $800 a month with a required onboarding fee. Check current pricing.
How to get started
- Create the free CRM and import contacts.
- Define deal stages.
- Connect email.
- Add a website form.
- Move to Starter only when needed.
Who it is for, and who it is not for
It fits startups and SMEs. Plan carefully before Professional tiers.
For international companies: a foreign company opening a Moroccan sales office can run its Moroccan pipeline next to its other markets in one CRM, with separate deal stages if local sales cycles differ.
FAQ
Is it free?
The core CRM is.
Available in French?
Yes.
When does it get expensive?
At Professional tier.
Disclosure: Moroccopreneur may earn a commission if you sign up or buy through our links, at no extra cost to you. It does not affect which tools we cover or what we write about them.

