WhatConverts is a lead tracking and marketing attribution platform that ties phone calls, form fills, chats, and transactions back to the specific ad, keyword, or channel that produced them. For Moroccan and diaspora entrepreneurs running paid campaigns on Google or Meta, it answers the question that generic analytics tools rarely can: which lead actually picked up the phone or filled out a form, and which marketing spend brought them there.
Key features
- Call tracking with dynamic number insertion, so each visitor sees a unique tracking number tied to the campaign or keyword that brought them to your site
- Call recording and AI-generated transcriptions for reviewing how sales conversations actually go
- Form tracking that captures web form submissions automatically and attributes each one to its marketing source
- Chat tracking that links live chat conversations and text messages to the campaign that started them
- Lead attribution reporting, including keyword-level PPC reports and multi-touch customer journey data on the higher plans
- Lead qualification tools that flag which calls and form fills look like genuine buyer intent
- Integrations with Google Ads, Meta Ads, Bing Ads, Google Analytics/GA4, several CRMs, and a wider set of tools through Zapier and its API
Pricing
WhatConverts prices by tracking volume rather than by number of users. Single-account plans at the time of writing:
- Call Tracking: $30/month, includes a $30 usage credit and covers roughly 148 call leads
- Plus: $60/month, adds form, chat, and e-commerce tracking plus campaign and keyword reporting
- Pro: $100/month, adds call flows, a custom report builder, scheduled reports, and HIPAA/GDPR compliance
- Elite: $160/month, adds Customer Journey tracking with multi-touch attribution and page-level lead intelligence
Agencies managing multiple client accounts can move to unlimited-account plans starting around $500/month for Plus, $800/month for Pro, and $1,250/month for Elite. Usage beyond the included credit is billed separately: roughly $2.50 per local tracking number, 4.5 cents per local minute, 2 cents per minute of transcription, 3 cents per text message, and 10 cents per additional form, chat, or transaction. Every plan comes with a 14-day free trial.
Prices change over time. Figures above are based on WhatConverts.com/pricing and G2’s WhatConverts pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Reviewers consistently praise the accuracy of call and lead source attribution | Form tracking can struggle on Wix, Squarespace, and iframe-embedded forms |
| Support is repeatedly described as fast and genuinely helpful | Included usage credit and transcription minutes run out quickly for higher-volume accounts, adding to the bill |
| Setup and the day-to-day dashboard are simple enough for non-technical users | Pipeline management and workflow automation are limited compared with a dedicated CRM |
| Native integrations with Google Ads, Meta, GA4, and major CRMs cut down on Zapier workarounds | No native WhatsApp tracking, which matters for markets where WhatsApp is a primary lead channel |
| Priced competitively against CallRail for comparable call tracking volume | Documentation for advanced setups (call flows, custom fields) is described as thin in places |
Who it’s best for
WhatConverts fits Moroccan and diaspora-run businesses that spend on Google or Meta ads and depend on phone calls or contact forms to close deals, real estate agencies, tourism operators, professional services firms, and B2B companies selling into or out of Morocco. If you already run paid campaigns and cannot say with confidence which ad brought in your last ten calls, this closes that gap directly and gives you numbers to defend or cut a budget line.
It is a weaker fit for businesses that sell purely through e-commerce checkout with no call or form step, since there is little left for it to attribute. It is also not the right tool if WhatsApp is your main inbound lead channel, since that is not natively tracked, or if your monthly budget cannot absorb a US-dollar SaaS subscription plus overage charges on top of ad spend that is already stretched thin.
How to get started
- Start the 14-day free trial on the WhatConverts site, no long-term commitment required to test it.
- Add the WhatConverts tracking script to your site directly or through Google Tag Manager.
- Turn on dynamic number insertion or set up a dedicated tracking number for each campaign you want to measure.
- Connect your Google Ads, Meta Ads, and CRM accounts so lead source data flows in automatically.
- Choose a plan, Call Tracking, Plus, Pro, or Elite, once you have a real sense of your monthly call and form volume.
FAQ
Does call tracking work with Moroccan phone numbers? WhatConverts supports international call tracking, but some countries require account-level activation before local tracking numbers can be provisioned. Before signing up, confirm directly with WhatConverts support that tracking numbers are available for Morocco and check how forwarding to your existing Moroccan line is billed, since international minute rates can differ from the US rates listed on the pricing page.
How is this different from just using Google Analytics? Analytics tools show you traffic and on-site events. WhatConverts ties an actual phone call, form submission, or chat to the specific campaign and keyword that produced it, and lets you attach a dollar value to that lead, which is what most ad platforms cannot do on their own.
Can it track leads coming in through WhatsApp? Not natively as of this review. Chat tracking covers on-site live chat widgets and text messages to tracking numbers, not WhatsApp conversations, which matters if WhatsApp is where most of your inbound leads currently land.
Is there a free trial before I have to pay? Yes, WhatConverts offers a 14-day free trial on every plan, enough time to check that call and form attribution is accurate for your own campaigns before committing to a monthly plan billed in US dollars.
Disclosure: Moroccopreneur may earn a commission if you sign up for WhatConverts through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
