Metricool is a social media management platform that handles scheduling, analytics, competitor tracking, and advertising reports for networks including Instagram, Facebook, LinkedIn, X, TikTok, Pinterest, YouTube, and Google Business Profile. For Moroccan and diaspora entrepreneurs running several brand accounts at once, and for ecosystem organizations that need to track their own channels alongside partner and competitor pages, having scheduling and reporting under one login reduces the number of separate tools to pay for and check daily.
Key features
- Content scheduling and a visual calendar across major social networks, with bulk upload options
- Analytics dashboards per network, plus consolidated reports that can be exported as PDF or PowerPoint
- Competitor tracking, showing follower growth and engagement for accounts you choose to monitor
- Ads reporting that pulls in Meta and Google Ads performance alongside organic metrics
- SmartLinks, Metricool’s link-in-bio tool, for directing bio traffic to multiple destinations
- A “best time to post” tool based on each connected account’s own audience activity
- A unified social inbox for replying to comments and messages without switching platforms
Pricing
Metricool’s plans scale by the number of brands (social profile sets) you connect, not just by feature tier:
- Free: $0, one brand, up to 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics history
- Starter: from around $20/month for 5 brands up to about $36/month for 10 brands (billed monthly; lower with annual billing), with unlimited scheduling, up to 100 competitor profiles, LinkedIn access, and downloadable reports
- Advanced: from around $53/month for 15 brands up to about $159/month for 50 brands, adding team management, an approval workflow, full X analytics, a Looker Studio connector, and API access
- Custom: for 50+ brands, priced on request, with white label reporting and a dedicated account manager
Add-ons such as deeper X/Twitter analytics or extended reporting history are billed separately on the Starter tier.
Prices change over time. Figures above are based on Metricool’s official pricing page and help center.
Pros and cons
| Pros | Cons |
|---|---|
| Intuitive scheduling calendar that reviewers describe as easy to learn | Some users report frequent account disconnections that require reconnecting social profiles |
| “Best time to post” recommendations based on real account activity, not generic benchmarks | Team members other than the account owner do not always receive notifications, which limits collaboration on larger teams |
| Client-ready analytics reports in PDF or PowerPoint format | Billing complaints around auto-renewal and refund policy show up repeatedly in reviews |
| Priced lower than Hootsuite or Sprout Social for a comparable feature set | LinkedIn posting and Instagram carousel support have functional limits compared to native tools |
| Social inbox keeps comment and message replies in one place | Support response times are inconsistent, with some users waiting longer for technical help |
Who it’s best for
Metricool fits solo founders and small teams managing two to ten social accounts who want scheduling, analytics, and a link-in-bio tool without paying for three separate subscriptions. It also suits ecosystem organizations and Content Factory-style workflows that need to report on their own channels while keeping an eye on partner or competitor accounts, since the Starter and Advanced tiers both include competitor tracking as a built-in feature rather than a paid extra.
Larger agencies with several client teams working inside the same account should weigh the reported notification gap for non-owner team members before committing to the Advanced tier, since it affects how well approval workflows function in practice. Anyone who mainly needs heavy Instagram carousel or Reels editing, or advanced native LinkedIn scheduling, may find those specific features thinner here than in a platform built around one network.
How to get started
- Sign up for the Free plan to connect one brand and test scheduling, analytics, and SmartLinks before paying anything
- Connect your social accounts, including Google Business Profile if you manage a physical location
- Set up your first competitor profiles to benchmark growth against similar accounts in your sector
- Build a content calendar for the coming month and schedule your first batch of posts
- Review the analytics dashboard after two to three weeks to see which posting times and formats perform best
- Upgrade to Starter or Advanced once you need more brands, team seats, or deeper reporting
FAQ
Is Metricool free to use? Yes, the Free plan covers one brand with up to 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics history, with no credit card required to start.
Can Metricool manage multiple brands or clients from one account? Yes, the Starter plan supports up to 10 brands and the Advanced plan up to 50, with team management and approval workflows available from Advanced upward.
Does Metricool report on paid ads, not just organic posts? Yes, its ads reporting feature pulls in Meta and Google Ads performance data alongside your organic social metrics in the same dashboard.
What is SmartLinks? SmartLinks is Metricool’s link-in-bio tool, letting you point a single bio link to multiple destinations and track clicks on each one.
Disclosure: Moroccopreneur may earn a commission if you sign up for Metricool through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
