Kit (formerly ConvertKit) is an email marketing platform built for creators, writers, and small businesses that sell directly to their audience through newsletters, digital products, and paid subscriptions. For Moroccan and diaspora entrepreneurs, content creators, and consultants who want to build and monetize an email list without running a full marketing suite, it offers a simpler, creator-focused alternative to broader platforms like Mailchimp or HubSpot.
Key features
- Visual automation builder for welcome sequences, tagging, and subscriber journeys based on actions and interests
- Unlimited landing pages and signup forms, with templates built for creators rather than generic businesses
- Kit Commerce for selling digital products, paid newsletters, and subscriptions directly from an email list, without a separate storefront tool
- Tagging and segmentation that go beyond simple lists, so subscribers can be grouped by behavior, interest, or purchase history
- Creator Network, an opt-in feature that lets creators recommend each other’s newsletters to grow subscriber lists
- Integrations with Shopify, WordPress, Teachable, Zapier, and other tools common in creator and consultant workflows
- Basic reporting on opens, clicks, and subscriber growth, with more detailed analytics on paid tiers
Pricing
Kit runs three tiers, priced by subscriber count and billed monthly or annually (annual billing saves around 16 percent). The Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages, forms, and broadcast emails, plus basic Kit Commerce with a 3.5% plus 30 cent transaction fee on sales. It does not include automations. The Creator plan starts at $39 a month for up to 1,000 subscribers and adds unlimited automations, rising with list size to roughly $139 a month at 10,000 subscribers and $679 a month at 100,000. The Creator Pro plan starts at $79 a month for up to 1,000 subscribers, carrying the same subscriber-based scaling as Creator plus advanced reporting, subscriber scoring, Facebook custom audiences, unlimited team seats, and premium support.
Prices change over time. Figures above are based on Kit’s own pricing page and EmailToolTester’s independent pricing breakdown.
Pros and cons
| Pros | Cons |
|---|---|
| Clean, straightforward interface that non-technical creators can learn quickly | Costs rise substantially as a subscriber list grows, which stings smaller creators |
| Strong automation and tagging system for building subscriber journeys | Design and layout customization is more limited than in general-purpose email tools |
| Built-in commerce tools for selling digital products and paid newsletters without extra software | Some of the most useful features, like advanced reporting, sit behind the higher-priced Creator Pro tier |
| Free plan covers up to 10,000 subscribers, generous for a starting newsletter | Free plan excludes automations, which many creators consider a core feature |
| Responsive customer support in most reported cases | Support quality is inconsistent, with some users reporting slow or scripted responses |
Who it’s best for
Kit fits Moroccan and diaspora creators, bloggers, coaches, and consultants who build a personal brand around a newsletter and want to sell something directly to that audience, whether that is a course, an ebook, a paid subscription, or a consulting offer. The free plan makes it accessible for anyone starting a list from zero, and the automation and tagging tools scale well once that list starts to segment into different types of readers or customers.
It is a weaker fit for organizations that need multi-channel marketing automation, complex CRM features, or team-wide sales pipelines, since Kit is built around a single creator’s list rather than a full marketing department. Businesses with large lists and tight budgets should also weigh the per-subscriber pricing carefully, since costs climb quickly past 10,000 subscribers on the paid tiers.
How to get started
- Sign up for the free Newsletter plan to test forms, landing pages, and broadcast emails before paying for anything
- Import an existing subscriber list or start collecting emails through a Kit landing page or embedded form
- Set up tags and a basic segmentation structure before building automations, since good tagging makes automation far more useful
- Build a simple welcome automation for new subscribers using the visual automation builder
- Upgrade to the Creator plan once automations become essential, and to Creator Pro if advanced reporting or team access is needed
FAQ
Is Kit the same company as Kit (formerly ConvertKit)? Yes. Kit (formerly ConvertKit) rebranded to Kit in 2024, keeping the same product and team while repositioning around tools built specifically for the creator economy. Existing Kit (formerly ConvertKit) accounts and features carried over under the new name.
Does Kit have a free plan? Yes, the Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages and forms, though it does not include automations.
Can Kit sell digital products directly? Yes, through Kit Commerce, creators can sell digital products, paid subscriptions, and one-time purchases directly from their email list, with a transaction fee that varies by plan.
Is Kit good for consultants, not just content creators? Yes, consultants who build an audience through a newsletter and want to sell services or a paid offer can use the same tagging and automation tools that creators use for products.
Disclosure: Moroccopreneur may earn a commission if you sign up for Kit through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
