Apollo.io is a sales intelligence and outreach platform that combines a large B2B contact database with email, calling, and LinkedIn tools in one dashboard. For Moroccan and diaspora entrepreneurs building a sales pipeline toward clients abroad, especially in the US and Europe where its data holds up best, it can replace a stack of separate prospecting and outreach tools with one subscription.
Key features
- A searchable B2B contact database (Apollo cites well over 200 million contacts and tens of millions of companies), filterable by job title, industry, company size, location, and technology stack
- Built-in email finder and verifier that checks addresses before you spend a credit on them
- Multichannel sequences combining automated email, call tasks, and LinkedIn steps, with A/B testing on paid plans
- A Chrome extension that pulls contact and company data directly from LinkedIn, Gmail, Salesforce, and HubSpot pages
- A built-in dialer for click-to-call, with a Power/Parallel dialer available as a paid add-on for higher call volume
- AI tools that draft outreach copy, build lead lists from a plain-language description, and summarize sales calls
- Intent data covering more than 1,600 buying-signal topics, included on every plan through a data partnership
- Native two-way CRM integrations with Salesforce and HubSpot, plus connections to Pipedrive, Outreach, and Salesloft
- Call recording and transcription (Apollo Conversations) with AI summaries and coaching scorecards on higher tiers
Pricing
Apollo runs a subscription-plus-credits model across four tiers, priced per seat:
- Free: $0. 100 email credits a month, up to two active sequences, and the Chrome extension.
- Basic: $49/user/month billed annually ($59 billed monthly). 1,000 export credits and 75 mobile credits a month, advanced filters, email open and click tracking.
- Professional: $79/user/month billed annually ($99 billed monthly). 2,000 export credits, unlimited sequences with A/B testing, the US dialer, and AI composer credits.
- Organization: $119/user/month billed annually ($149 billed monthly), 3-seat minimum. 4,000 export credits, international dialer, and single sign-on.
The Power/Parallel dialer add-on runs roughly $119 to $149 per month on top of a plan. Usage credits reset monthly and do not carry over, so it is worth estimating how many contacts you will actually export or call before picking a tier.
Last verified: September 2026, cross-checked against multiple independent pricing trackers (Warmly, CloudTalk) since Apollo’s own pricing page blocks automated access. Confirm current figures directly on apollo.io before you buy.
Pros and cons
| Pros | Cons |
|---|---|
| Bundles prospecting, email and LinkedIn sequencing, and a dialer into one subscription instead of several separate tools | Data accuracy is inconsistent outside the US and Europe, with reviewers reporting higher bounce rates on international contacts |
| Free plan and a $49 to $59 entry tier undercut enterprise data platforms like ZoomInfo or Salesforce | Credit system is widely described by reviewers as confusing to budget for, with monthly credits that expire and do not roll over |
| Intent data and AI email drafting come included even on the entry paid tier, not locked to enterprise pricing | Phone and mobile number data costs more credits per record and is flagged in reviews as less reliable than email data |
| Chrome extension pulls contact details directly off LinkedIn profiles, speeding up manual research | Support quality is uneven on lower tiers; Trustpilot shows roughly 3.1 out of 5 from over 1,300 reviews, with slow responses and billing complaints as recurring themes |
| Native Salesforce and HubSpot integrations keep enriched records flowing into an existing CRM | The international dialer and Power/Parallel calling sit behind the top tier or a separate paid add-on |
Who it’s best for
Apollo fits Moroccan and diaspora founders or business development teams selling B2B services, software, or consulting to buyers in the US, UK, or continental Europe, where its contact and email data holds up best and where the entry pricing is genuinely competitive against heavier enterprise tools. It also suits early-stage teams that want one system for finding contacts and running outreach sequences, instead of stitching together a scraper, a separate verifier, and an email tool.
It is a weaker fit for teams whose buyers are mostly inside Morocco or elsewhere in North Africa. Independent database comparisons rate Apollo’s African coverage as strongest in Nigeria and South Africa, with other markets, including Morocco and the rest of North Africa, described as notably thinner. A team prospecting mostly domestic or Francophone West African clients should expect more outdated or missing records here than a team selling into New York or London, and should budget time to verify contacts manually rather than treating an exported list as ready to email or call.
How to get started
- Create a free account on apollo.io and install the Chrome extension.
- Build a saved search with filters matching your actual target industry, company size, and country, and check how many results in your target country have a verified email before spending export credits.
- Set up one sequence combining automated email with a manual LinkedIn touch, rather than automating everything on day one.
- Connect your CRM (Salesforce or HubSpot get the native integration) so enriched records do not live only inside Apollo.
- Track your actual monthly export, mobile, and AI credit usage before upgrading to Basic or Professional or committing to an annual plan.
FAQ
Does Apollo.io have good data on Moroccan or wider MENA contacts? Coverage is uneven. Independent database comparisons rate Apollo’s African data as strongest in Nigeria and South Africa, with Morocco and most other North African markets notably thinner, and UAE/GCC records prone to going stale faster than US or European ones due to high job turnover in those markets. Treat an exported list for the region as a starting point to verify, not a finished list to send to.
Is the free plan actually usable? It is enough to test the platform: 100 email credits a month, up to two active sequences, and the Chrome extension. The low credit and mobile limits make it impractical for real prospecting volume once you move past testing.
Can I reliably call prospects in Morocco through Apollo’s dialer? A basic click-to-call ships on paid plans, but the international dialer sits on the top Organization tier, and mobile number data outside the US and Europe is the part of Apollo’s database that reviewers flag most often as inaccurate.
How does the credit system work, and why do reviewers complain about it? Apollo separates your seat subscription from usage credits (mobile, export, AI composer) that reset monthly and do not roll over. G2 and Trustpilot reviewers commonly describe this as hard to budget for, so it is worth tracking real usage during a trial month before signing up for an annual plan.
Disclosure: Moroccopreneur may earn a commission if you sign up for Apollo.io through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
