Lusha is a B2B contact data and sales intelligence platform that helps sales and marketing teams find verified emails and phone numbers for the people they want to reach. For Moroccan and diaspora entrepreneurs selling into the US or European markets, it can speed up outbound prospecting, but its data is noticeably stronger for North American and Western European contacts than for Morocco or the wider MENA region.
Key features
- Verified contact data: business emails and direct phone numbers for individual decision-makers
- Company data: firmographic details like industry, headcount, and location for account research
- Chrome extension that pulls contact details directly from LinkedIn profiles and company websites
- Prospecting platform with filters for job title, seniority, industry, company size, and location
- CRM integrations with Salesforce, HubSpot, Pipedrive, and Zoho for pushing contacts straight into a pipeline
- Bulk CSV enrichment and list export for larger prospecting lists
- Intent signals, job-change alerts, and technographic data on higher-tier plans
- API access for teams that want to enrich data inside their own systems
Pricing
- Free: $0/month, a limited monthly credit allowance for one user, browser extension access included
- Pro: $29.90/month per user billed monthly, or around $22.43/month per user billed annually, roughly 250 credits/month, list export and basic team management
- Premium: $69.90/month per user billed monthly, or around $52.43/month per user billed annually, roughly 600 credits/month, bulk prospecting and usage analytics
- Scale: custom pricing, built for larger teams needing CRM enrichment, API access, intent signals, job-change alerts, and a dedicated customer success manager
Credits work differently depending on what you reveal: an email typically costs 1 credit, while a phone number costs up to 5 credits, so teams that need a lot of direct-dial numbers burn through a plan’s allowance faster than the sticker price suggests.
Prices change over time. Figures above are based on third-party pricing trackers Cognism and SalesIntel, since Lusha updates its own pricing page directly and figures can shift.
Pros and cons
| Pros | Cons |
|---|---|
| Fast, simple Chrome extension for pulling contact data from LinkedIn | Phone number reveals cost 5 credits each, so full contact records get expensive quickly |
| Strong data accuracy for US contacts, based on independent reviews | Data accuracy and depth drop noticeably outside North America and Western Europe |
| One-click integrations with Salesforce, HubSpot, and Pipedrive | Users report outdated or missing contacts, especially for smaller companies |
| Free plan lets you test data quality before paying | Support quality is inconsistent according to multiple reviewers |
| Clean, low-effort interface with minimal onboarding | API access, intent signals, and CRM enrichment are locked behind the custom Scale plan |
Who it’s best for
Lusha works well for Moroccan and diaspora founders, sales teams, and consultants whose buyers sit mainly in the US or Europe. If you are prospecting enterprise or mid-market accounts in those regions and need verified emails and direct dials to feed a CRM, the free and Pro tiers are a reasonable way to test the data before committing budget. It also suits solo founders and small teams who want a lightweight tool rather than a full sales intelligence suite.
Skip Lusha, or at least test it thoroughly on the free plan first, if most of your target contacts are based in Morocco, elsewhere in the Maghreb, or the broader MENA region. Like most B2B contact databases built around US and European data sources, coverage and accuracy for this region are thinner, and you may end up paying for phone credits that return outdated or missing numbers. Teams on a tight budget that rely heavily on phone outreach should also weigh the credit costs carefully before upgrading past the free tier.
How to get started
- Sign up for Lusha’s free plan or install the Chrome extension
- Search LinkedIn or a target company’s website with the extension active
- Reveal a handful of emails and phone numbers for contacts in your actual target market to check data quality firsthand
- If accuracy holds up for your buyers, upgrade to Pro or Premium based on monthly volume
- Connect your CRM so revealed contacts sync automatically into your pipeline
FAQ
Does Lusha have good data coverage for Morocco or the wider MENA region? Not as strong as its US and European coverage. Like most B2B contact databases, Lusha’s data is built primarily around North American and Western European sources, so contact accuracy and depth for Morocco and MENA markets tend to be thinner. Test the free plan against your actual target list before relying on it for regional outreach.
How much does Lusha cost per month? Plans range from a free tier with limited credits up to Premium at roughly $69.90 per user per month billed monthly, with a custom-priced Scale plan for larger teams. Annual billing lowers the per-month rate on Pro and Premium.
Does Lusha integrate with CRMs? Yes. It connects directly with Salesforce, HubSpot, Pipedrive, and Zoho, letting you push revealed contacts into your pipeline without manual entry.
Is there a free plan? Yes. Lusha offers a free tier with a limited number of monthly credits, which is enough to test data quality on a small sample of contacts before paying for a plan.
Disclosure: Moroccopreneur may earn a commission if you sign up for Lusha through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
