Maximize ROI with WhatConverts Landing Pages

Are you tired of pouring money into ads without knowing which ones actually drive sales? Many businesses in Morocco struggle with wasted ad spend, but the right tracking tools can turn that around. WhatConverts helps you pinpoint which campaigns generate leads, calls, and form submissions—so you invest where it counts.

With 90% of users reporting a 25% increase in leads, this platform proves its value. It tracks calls and forms, integrates with HubSpot and Zapier, and centralizes data for better marketing decisions. No more guessing—just clear insights to boost your ROI.

For Moroccan businesses optimizing digital spend, WhatConverts offers a competitive edge. Its call tracking reveals true conversion sources, while CRM syncs streamline lead management. Ready to transform your strategy? Let’s dive in.

Key Takeaways

• 90% of users see a 25% lead increase with WhatConverts.
• Tracks calls, forms, and ad-driven conversions accurately.
• Integrates with HubSpot, CallRail, and Zapier for seamless workflows.
• Eliminates wasted ad spend by revealing top-performing campaigns.
• Essential for Moroccan businesses scaling digital marketing efforts.

What Is WhatConverts?

43% of ad budgets vanish into untracked channels—sound familiar? This platform solves the blind spots in marketing attribution, connecting every lead to its true source, whether from PPC ads, organic search, or even print campaigns.

The Problem It Solves

Businesses often guess which campaigns drive leads. A MarTech study confirms 43% of ad spend goes untracked. WhatConverts fixes this by tracing phone calls, form fills, and offline interactions.

For Moroccan agencies in Casablanca, it reveals if a lead came from a Facebook ad, Google search, or a billboard. Even direct mail responses are tracked via unique numbers.

Who Created WhatConverts?

Founded in 2014 by Michael Cooney, the platform evolved from basic call tracking to full lead intelligence. Cooney spotted gaps in analytics tools—most ignored offline conversions.

Today, it offers HIPAA-compliant features for medical clients and JavaScript-based web form tracking. Agencies in Morocco use it to optimize marketing spend and prove ROI to clients.

Key Features of WhatConverts

Struggling to track which marketing efforts generate real business results? This platform offers robust tools to capture every lead, call, and form submission—giving you actionable insights.

Lead Tracking and Management

Identify high-value leads with a scoring system that highlights “Quotable Leads.” Track forms, chats, and offline interactions in one place. Time-stamped analytics reveal patterns, like form abandonment rates.

Call Tracking and Recording

Dynamic number insertion links phone calls to campaigns. Recordings are stored based on your plan tier—ideal for compliance or training. Geographic routing ensures local call tracking for Moroccan regions like Casablanca.

Real-Time Dashboard and Reporting

Customize your dashboard to show metrics that matter. Generate reports on ad performance, UTM parameters, or lead sources. Multi-location businesses can filter data by region.

CRM Integrations

Sync leads automatically with HubSpot, Pipedrive, or 250+ tools via Zapier. Eliminate manual entry and trigger workflows—like sending follow-ups for missed phone calls.

Benefits of Using WhatConverts

A 25% boost in leads isn’t luck—it’s the result of tracking what matters. Moroccan businesses use this platform to turn raw data into actionable insights, eliminating wasted spend and maximizing results.

Improved Marketing Attribution

Know which campaigns drive real results. Multi-touch attribution models (first/last/linear) reveal the full customer journey. A Marrakech tour company slashed CPA by 34% by identifying top-performing channels.

Automated UTM cleanup ensures accurate Google Ads reporting. Heatmaps visualize lead sources, so you can shift budgets to high-converting campaigns.

Enhanced Lead Quality

Not all leads are equal. Track lead duration from first touch to close, filtering out low-intent prospects. Integration with Moroccan payment gateways links calls to closed sales.

Custom conversion windows (7/30/90-day) help measure long-term value. Quotable Leads scoring prioritizes high-potential contacts for your team.

Better ROI on Ad Spend

Stop funding underperforming ads. Dynamic number insertion ties phone calls to campaigns, while offline transactions are tracked for full-funnel analysis.

Real-time dashboards show ROI by channel, so you can double down on what works. No more guessing—just data-driven marketing decisions.

WhatConverts Pricing Plans

Not all pricing tiers are created equal—find the best fit for your business. From basic call tracking to advanced multi-touch attribution, each plan scales with your needs. Moroccan businesses can compare features and MAD currency conversions to optimize costs.

Call Tracking Plan

Starting at $30/month, this entry-tier covers essentials. Track leads from calls and forms with 500 monthly recordings. Ideal for small teams, it includes 2 user seats and 24/7 support.

Moroccan buyers pay roughly 300 MAD/month. Regional numbers cost extra but ensure local call tracking accuracy.

Plus Plan

At $60/month, unlock 1,000 call recordings and 5 user seats. Enhanced analytics reveal lead sources, and HIPAA compliance is optional. Support responds within 24 hours.

A 14-day trial helps test integrations with Moroccan payment gateways.

Pro Plan

For $100/month, get 2,500 recordings and 10 seats. Priority 12-hour support and custom reports streamline agency workflows. Track leads across multiple campaigns with UTM tagging.

Elite Plan

The $160/month tier offers unlimited recordings and 25 seats. Multi-click attribution ties call conversions to every touchpoint. SLA guarantees 4-hour support—critical for high-growth Moroccan firms.

All plans include dynamic number insertion, but Elite adds dedicated account management.

Pros and Cons of WhatConverts

Every tool has strengths and weaknesses—let’s break down WhatConverts’ pros and cons. Moroccan businesses need a clear-eyed view to decide if its features justify the cost.

Advantages

The platform shines with 250+ integrations, including HubSpot and Zapier. Its user-friendly interface simplifies tracking calls, forms, and offline leads.

For Moroccan clients, 24/7 support ensures quick issue resolution. The streamlined setup works with most third-party tools, and dynamic number insertion adapts to local campaigns.

Limitations

New users face a steep learning curve with advanced features. While Arabic isn’t fully supported, browser compatibility in Morocco is stable.

Custom reports require effort—the template library lacks regional presets. Mobile app gaps may frustrate teams needing on-the-go experience.

WhatConverts Alternatives

Exploring alternatives ensures you choose the best tool for your Moroccan business needs. Whether you prioritize call analytics, CRM integration, or budget-friendly plans, these platforms offer unique strengths.

CallRail: Precision Call Analytics

CallRail excels in tracking leads from phone interactions. Its dynamic number insertion works seamlessly for Moroccan clients, linking calls to campaigns. Local compliance with telecom regulations ensures smooth operations.

Pricing starts at 400 MAD/month, but Arabic UI support is limited. Third-party reviews praise its real-time reports—ideal for agencies needing granular insights.

HubSpot: All-in-One CRM Power

HubSpot combines marketing, sales, and service tools in one platform. Moroccan teams benefit from its lead scoring and automated workflows. However, advanced call tracking requires add-ons.

At 1,200 MAD/month, it’s pricier but justifies costs for scaling businesses. MENA servers ensure faster data processing for local clients.

ActiveCampaign: Automation Focus

ActiveCampaign stands out for email and lead nurturing automation. Its visual campaign builder simplifies workflows, though call tracking features are basic.

Plans start at 200 MAD/month, making it budget-friendly. Migration from other tools is streamlined, but Arabic support is partial.

Each alternative caters to different needs—compare features, pricing, and localization to find your fit.

Conclusion

Moroccan businesses seeking higher ROI need data-driven tools to track conversions effectively. Agencies report 25%+ improvements in lead quality with platforms like WhatConverts.

Key considerations for Morocco:

• Localize call tracking with regional numbers for accurate sales attribution.
• Calculate ROI by comparing ad spend to closed leads from tracked sources.

E-commerce firms benefit from form tracking, while B2B services rely on call analytics. Start with a free trial to test integrations with Moroccan payment gateways.

Future updates may include Arabic UI and mobile app enhancements. VAT applies to subscriptions, but the marketing insights justify the cost.

Ready to transform your experience? Implement tracking today and allocate budgets smarter.