{"id":9879,"date":"2025-07-28T12:09:33","date_gmt":"2025-07-28T11:09:33","guid":{"rendered":"https:\/\/moroccopreneur.com\/whatconverts\/"},"modified":"2026-09-23T16:26:04","modified_gmt":"2026-09-23T16:26:04","slug":"whatconverts","status":"publish","type":"post","link":"https:\/\/moroccopreneur.com\/fr\/whatconverts\/","title":{"rendered":"WhatConverts : suivi des appels et formulaires pour marketeurs marocains"},"content":{"rendered":"<p><a href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\" target=\"_blank\" rel=\"noopener\">WhatConverts<\/a> est une plateforme de suivi de leads et d&rsquo;attribution marketing qui relie appels t\u00e9l\u00e9phoniques, formulaires remplis, chats et transactions \u00e0 la publicit\u00e9, au mot-cl\u00e9 ou au canal pr\u00e9cis qui les a g\u00e9n\u00e9r\u00e9s. Pour les entrepreneurs marocains et de la diaspora menant des campagnes payantes sur Google ou Meta, l&rsquo;outil r\u00e9pond \u00e0 une question que les outils analytiques g\u00e9n\u00e9riques posent rarement : quel lead a r\u00e9ellement d\u00e9croch\u00e9 ou rempli un formulaire, et quelle d\u00e9pense marketing l&rsquo;a amen\u00e9.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-features\">Fonctionnalit\u00e9s cl\u00e9s<\/h2>\n<ul>\n<li>Suivi d&rsquo;appels avec insertion dynamique de num\u00e9ro, chaque visiteur voyant un num\u00e9ro de suivi unique li\u00e9 \u00e0 la campagne ou au mot-cl\u00e9 qui l&rsquo;a amen\u00e9.<\/li>\n<li>Enregistrement d&rsquo;appels et transcriptions g\u00e9n\u00e9r\u00e9es par IA pour revoir le d\u00e9roulement des conversations commerciales.<\/li>\n<li>Suivi de formulaires qui capture automatiquement les soumissions et les attribue \u00e0 leur source marketing.<\/li>\n<li>Suivi de chat reliant conversations de chat en direct et messages texte \u00e0 la campagne qui les a d\u00e9clench\u00e9s.<\/li>\n<li>Reporting d&rsquo;attribution, incluant rapports PPC au niveau mot-cl\u00e9 et donn\u00e9es de parcours client multi-points sur les plans sup\u00e9rieurs.<\/li>\n<li>Outils de qualification de leads signalant les appels et formulaires ressemblant \u00e0 une intention d&rsquo;achat r\u00e9elle.<\/li>\n<li>Int\u00e9grations avec Google Ads, Meta Ads, Bing Ads, GA4, plusieurs CRM et Zapier.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-pricing\">Tarifs<\/h2>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5620\">WhatConverts<\/a> tarife selon le volume de suivi plut\u00f4t que par nombre d&rsquo;utilisateurs. Call Tracking : 30 $\/mois, inclut un cr\u00e9dit d&rsquo;usage de 30 $ et couvre environ 148 leads d&rsquo;appel. Plus : 60 $\/mois, ajoute suivi de formulaires, chats et e-commerce plus reporting par campagne et mot-cl\u00e9. Pro : 100 $\/mois, ajoute des flux d&rsquo;appel, un constructeur de rapports personnalis\u00e9s et la conformit\u00e9 HIPAA\/RGPD. Elite : 160 $\/mois, ajoute le suivi du parcours client multi-points. Les agences g\u00e9rant plusieurs comptes clients peuvent passer \u00e0 des plans \u00e0 comptes illimit\u00e9s \u00e0 partir d&rsquo;environ 500 $\/mois. L&rsquo;usage au-del\u00e0 du cr\u00e9dit inclus est factur\u00e9 s\u00e9par\u00e9ment. Chaque plan inclut un essai gratuit de 14 jours.<\/p>\n<p><em>Les prix \u00e9voluent. Les chiffres ci-dessus s\u2019appuient sur la page tarifs officielle de <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5621\">WhatConverts<\/a> et la page tarifs G2.<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-proscons\">Avantages et inconv\u00e9nients<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Avantages<\/th>\n<th>Inconv\u00e9nients<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Les avis saluent constamment la pr\u00e9cision de l&rsquo;attribution des appels et sources de leads.<\/td>\n<td>Le suivi de formulaires peut avoir du mal sur Wix, Squarespace et les formulaires en iframe.<\/td>\n<\/tr>\n<tr>\n<td>Support d\u00e9crit comme rapide et r\u00e9ellement utile.<\/td>\n<td>Le cr\u00e9dit d&rsquo;usage et les minutes de transcription incluses s&rsquo;\u00e9puisent vite pour les comptes \u00e0 fort volume.<\/td>\n<\/tr>\n<tr>\n<td>Int\u00e9grations natives avec Google Ads, Meta, GA4 et les principaux CRM.<\/td>\n<td>Aucun suivi natif de WhatsApp, un manque pour les march\u00e9s o\u00f9 WhatsApp est un canal de leads principal.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-bestfor\">Pour qui c&rsquo;est fait<\/h2>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5622\">WhatConverts<\/a> convient aux entreprises marocaines et de la diaspora qui d\u00e9pensent sur Google ou Meta et d\u00e9pendent d&rsquo;appels ou de formulaires de contact pour conclure des ventes : agences immobili\u00e8res, op\u00e9rateurs touristiques, cabinets de services professionnels et entreprises B2B vendant vers ou depuis le Maroc. Si vous menez d\u00e9j\u00e0 des campagnes payantes et ne pouvez pas dire avec certitude quelle publicit\u00e9 a g\u00e9n\u00e9r\u00e9 vos dix derniers appels, l&rsquo;outil comble directement ce manque. L&rsquo;outil convient moins aux entreprises vendant purement via un tunnel e-commerce sans \u00e9tape d&rsquo;appel ou de formulaire, ni \u00e0 celles dont WhatsApp est le principal canal entrant, puisqu&rsquo;il n&rsquo;est pas suivi nativement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-getstarted\">Comment d\u00e9marrer<\/h2>\n<ol>\n<li>Lancez l&rsquo;essai gratuit de 14 jours sur le site de <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5623\">WhatConverts<\/a>, sans engagement long terme requis.<\/li>\n<li>Ajoutez le script de suivi <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5624\">WhatConverts<\/a> sur votre site directement ou via Google Tag Manager.<\/li>\n<li>Activez l&rsquo;insertion dynamique de num\u00e9ro ou configurez un num\u00e9ro de suivi d\u00e9di\u00e9 pour chaque campagne \u00e0 mesurer.<\/li>\n<li>Connectez vos comptes Google Ads, Meta Ads et CRM pour que les donn\u00e9es de source de leads circulent automatiquement.<\/li>\n<li>Choisissez un plan (Call Tracking, Plus, Pro ou Elite) une fois que vous connaissez votre volume mensuel r\u00e9el d&rsquo;appels et de formulaires.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\" target=\"_blank\" rel=\"noopener sponsored\">Essayer WhatConverts<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n<p><strong>Le suivi d&rsquo;appels fonctionne-t-il avec des num\u00e9ros marocains ?<\/strong> <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5625\">WhatConverts<\/a> supporte le suivi d&rsquo;appels international, mais certains pays n\u00e9cessitent une activation au niveau du compte avant de provisionner des num\u00e9ros locaux. Confirmez directement avec le support la disponibilit\u00e9 pour le Maroc avant de vous inscrire.<\/p>\n<p><strong>En quoi est-ce diff\u00e9rent de Google Analytics ?<\/strong> Les outils analytiques montrent le trafic et les \u00e9v\u00e9nements sur site. <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5626\">WhatConverts<\/a> relie un appel, une soumission de formulaire ou un chat r\u00e9el \u00e0 la campagne et au mot-cl\u00e9 pr\u00e9cis qui l&rsquo;ont produit, et permet d&rsquo;y attacher une valeur en dollars.<\/p>\n<p><strong>Peut-il suivre les leads venant de WhatsApp ?<\/strong> Pas nativement \u00e0 ce jour. Le suivi de chat couvre les widgets de chat en direct sur site et les messages texte vers des num\u00e9ros de suivi, pas les conversations WhatsApp.<\/p>\n<p><em>Divulgation : Moroccopreneur peut percevoir une commission si vous vous inscrivez \u00e0 <a class=\"wpil_keyword_link\" href=\"https:\/\/moroccopreneur.com\/go\/whatconverts\/\"   title=\"WhatConverts\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5627\">WhatConverts<\/a> via les liens de cet article. Cela ne change rien \u00e0 ce que vous payez et n&rsquo;influence pas les outils que nous choisissons de couvrir.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatConverts : la solution pour analyser vos taux de conversion et maximiser vos r\u00e9sultats. Essayez-le maintenant et voyez la diff\u00e9rence !<\/p>\n","protected":false},"author":4,"featured_media":12455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[1341],"tags":[1933,1937,1379,1457,1935,1934,1932,1936,1931,1691],"region":[],"class_list":["post-9879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils","tag-amelioration-des-conversions","tag-attributions-des-conversions","tag-generation-de-leads","tag-marketing-numerique","tag-mesure-des-performances","tag-optimisation-des-conversions","tag-outils-danalyse","tag-suivi-des-campagnes","tag-suivi-des-conversions","tag-taux-de-conversion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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