{"id":6740,"date":"2025-08-18T11:52:22","date_gmt":"2025-08-18T10:52:22","guid":{"rendered":"https:\/\/moroccopreneur.com\/miriem-bensalah%e2%80%91chaqroun-profile-of-a-renowned-business-leader\/"},"modified":"2026-04-11T12:16:11","modified_gmt":"2026-04-11T11:16:11","slug":"miriem-bensalah-chaqroun-profile-of-a-renowned-business-leader","status":"publish","type":"post","link":"https:\/\/moroccopreneur.com\/en\/miriem-bensalah-chaqroun-profile-of-a-renowned-business-leader\/","title":{"rendered":"Miriem Bensalah\u2011Chaqroun: Profile of a Renowned Business Leader"},"content":{"rendered":"\n<p>What does it take to become one of the most influential female executives in Morocco? Miriem Bensalah-Chaqroun&#8217;s journey offers a compelling answer. Born in Casablanca to a Berber family with deep roots in business and activism, she carved her path as a visionary leader.<\/p>\n\n\n\n<p>As the daughter of Holmarcom Group&#8217;s founder, she inherited a legacy of entrepreneurship. Yet, her achievements extend far beyond her family\u2019s success. She made history as the first woman to lead Morocco\u2019s General Confederation of Enterprises (CGEM), reshaping the country\u2019s economic landscape.<\/p>\n\n\n\n<p>Her leadership blends sharp <strong>business<\/strong> acumen with a commitment to social responsibility. Recognized by Forbes Middle East, she proves that corporate success and societal impact can go hand in hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pioneering Moroccan executive with global recognition<\/li>\n\n\n\n<li>First female president of CGEM (2012-2018)<\/li>\n\n\n\n<li>Key figure in Holmarcom Group&#8217;s expansion<\/li>\n\n\n\n<li>Advocate for economic reform and women in leadership<\/li>\n\n\n\n<li>Balances corporate strategy with social responsibility<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-life-and-education\">Early Life and Education<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-young-Moroccan-woman-dressed-in-a-traditional-kaftan-stands-confidently-in-a-classroom-1024x585.jpeg\" alt=\"A young Moroccan woman dressed in a traditional kaftan stands confidently in a classroom setting, her gaze focused and determined. The warm, golden lighting casts a soft glow, highlighting the rich colors and intricate patterns of her attire. In the background, rows of desks and chairs suggest an academic environment, while a large window allows natural light to flood the space, creating a sense of openness and possibility. The woman's posture and expression convey a strong sense of ambition and intellect, embodying the spirit of a rising business leader.\" class=\"wp-image-6742\" title=\"A young Moroccan woman dressed in a traditional kaftan stands confidently in a classroom setting, her gaze focused and determined. The warm, golden lighting casts a soft glow, highlighting the rich colors and intricate patterns of her attire. In the background, rows of desks and chairs suggest an academic environment, while a large window allows natural light to flood the space, creating a sense of openness and possibility. The woman's posture and expression convey a strong sense of ambition and intellect, embodying the spirit of a rising business leader.\" srcset=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-young-Moroccan-woman-dressed-in-a-traditional-kaftan-stands-confidently-in-a-classroom-1024x585.jpeg 1024w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-young-Moroccan-woman-dressed-in-a-traditional-kaftan-stands-confidently-in-a-classroom-300x171.jpeg 300w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-young-Moroccan-woman-dressed-in-a-traditional-kaftan-stands-confidently-in-a-classroom-768x439.jpeg 768w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-young-Moroccan-woman-dressed-in-a-traditional-kaftan-stands-confidently-in-a-classroom.jpeg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The foundation of leadership often begins in childhood, shaped by family and education. For this <strong>moroccan businesswoman<\/strong>, both elements played pivotal roles in her rise to prominence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-family-background-and-berber-heritage\">Family Background and Berber Heritage<\/h3>\n\n\n\n<p>Born into a family of five children, she inherited a legacy of activism and enterprise. Her father co-signed Morocco\u2019s 1944 Manifesto of Independence, embedding a sense of civic duty early on.<\/p>\n\n\n\n<p>Berber roots influenced her leadership values\u2014resilience, community, and pragmatism. Yet, traditional inheritance laws initially posed challenges to her succession in the <strong>family<\/strong>\u2019s <strong>company<\/strong>, Holmarcom Group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-academic-pursuits-from-escp-europe-to-the-university-of-dallas\">Academic Pursuits: From ESCP Europe to the University of Dallas<\/h3>\n\n\n\n<p>Her global perspective took shape at ESCP Europe, where she studied multinational business strategies. This training later fueled her ability to navigate cross-border ventures.<\/p>\n\n\n\n<p>In 1986, she earned an MBA in international <strong>management<\/strong> from the University of Dallas. Specializing in finance, she mastered strategies to expand businesses across <strong>countries<\/strong>\u2014a skill that defined her corporate governance roles.<\/p>\n\n\n\n<p>Education didn\u2019t just build expertise; it became the bridge between her heritage and her future impact on Morocco\u2019s economy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-career-achievements-and-leadership-roles\">Career Achievements and Leadership Roles<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-middle-aged-Moroccan-business-leader-Miriem-Bensalah-Chaqroun-stands-confidently-in-an-1024x585.jpeg\" alt=\"A middle-aged Moroccan business leader, Miriem Bensalah-Chaqroun, stands confidently in an elegant office setting. Her tailored power suit and poised demeanor convey a sense of authority and professionalism. She is surrounded by tasteful decor, including a modern desk, shelves of books, and a large window overlooking a bustling Casablanca cityscape. The lighting is warm and directional, creating subtle shadows that accentuate her features. The composition places her as the central focus, with the environment complementing her presence. An aura of success and influence emanates from the scene, reflecting her leadership role within the Conf\u00e9d\u00e9ration G\u00e9n\u00e9rale des Entreprises du Maroc (CGEM).\" class=\"wp-image-6743\" title=\"A middle-aged Moroccan business leader, Miriem Bensalah-Chaqroun, stands confidently in an elegant office setting. Her tailored power suit and poised demeanor convey a sense of authority and professionalism. She is surrounded by tasteful decor, including a modern desk, shelves of books, and a large window overlooking a bustling Casablanca cityscape. The lighting is warm and directional, creating subtle shadows that accentuate her features. The composition places her as the central focus, with the environment complementing her presence. An aura of success and influence emanates from the scene, reflecting her leadership role within the Conf\u00e9d\u00e9ration G\u00e9n\u00e9rale des Entreprises du Maroc (CGEM).\" srcset=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-middle-aged-Moroccan-business-leader-Miriem-Bensalah-Chaqroun-stands-confidently-in-an-1024x585.jpeg 1024w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-middle-aged-Moroccan-business-leader-Miriem-Bensalah-Chaqroun-stands-confidently-in-an-300x171.jpeg 300w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-middle-aged-Moroccan-business-leader-Miriem-Bensalah-Chaqroun-stands-confidently-in-an-768x439.jpeg 768w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-middle-aged-Moroccan-business-leader-Miriem-Bensalah-Chaqroun-stands-confidently-in-an.jpeg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Breaking barriers requires vision, and her career proves it. From reshaping Morocco\u2019s business policies to steering global corporations, her leadership left an indelible mark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pioneering-presidency-at-cgem-breaking-barriers\">Pioneering Presidency at CGEM: Breaking Barriers<\/h3>\n\n\n\n<p>As the first female <strong>president<\/strong> of Morocco\u2019s CGEM (2012\u20132018), she transformed the group into a policy powerhouse. She modernized labor codes and secured CGEM\u2019s observer status at the 2016 UN Climate Conference.<\/p>\n\n\n\n<p>Her reforms bridged gaps between government and private sectors. Advocacy for fair wages and streamlined regulations became hallmarks of her tenure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-influence-board-memberships-and-g20-participation\">Global Influence: Board Memberships and G20 Participation<\/h3>\n\n\n\n<p>Her expertise extended to international <strong>board directors<\/strong> roles. She joined Eutelsat (2012\u20132017) and Renault (2017\u2013present), advising on cross-continent strategies.<\/p>\n\n\n\n<p>At the 2017 G20, she launched the Women\u2019s Entrepreneur Finance Initiative. This program unlocked funding for African women-led businesses, amplifying her impact beyond Morocco.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ceo-of-les-eaux-minerales-d-oulmes-and-holmarcom-directorship\">CEO of Les Eaux Min\u00e9rales d&#8217;Oulm\u00e8s and Holmarcom Directorship<\/h3>\n\n\n\n<p>Leading <strong>Eaux Min\u00e9rales d\u2019Oulm\u00e8s<\/strong>, she turned the <strong>water<\/strong> brand into a North African market leader. Innovative distribution and branding fueled its dominance.<\/p>\n\n\n\n<p>As <strong>CEO<\/strong> of Holmarcom Group, she managed a $1.5B portfolio spanning insurance and aviation. Her direction ensured the <strong>company<\/strong>\u2019s growth amid global competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leadership-style-and-industry-impact\">Leadership Style and Industry Impact<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-powerful-Arab-businesswoman-stands-tall-her-confident-gaze-radiating-determination.-Draped-1024x585.jpeg\" alt=\"A powerful Arab businesswoman stands tall, her confident gaze radiating determination. Draped in a traditional hijab, she commands the room with her poised presence. In the foreground, her tailored blazer and crisp button-up shirt convey a polished, professional demeanor. The middle ground reveals a modern, minimalist office setting, with sleek furniture and floor-to-ceiling windows flooding the space with warm, natural light. In the background, a cityscape of towering skyscrapers reflects the influence and impact of her leadership. This image captures the essence of a trailblazing businesswoman, advocating for women in the industry with unwavering resolve and grace.\" class=\"wp-image-6744\" title=\"A powerful Arab businesswoman stands tall, her confident gaze radiating determination. Draped in a traditional hijab, she commands the room with her poised presence. In the foreground, her tailored blazer and crisp button-up shirt convey a polished, professional demeanor. The middle ground reveals a modern, minimalist office setting, with sleek furniture and floor-to-ceiling windows flooding the space with warm, natural light. In the background, a cityscape of towering skyscrapers reflects the influence and impact of her leadership. This image captures the essence of a trailblazing businesswoman, advocating for women in the industry with unwavering resolve and grace.\" srcset=\"https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-powerful-Arab-businesswoman-stands-tall-her-confident-gaze-radiating-determination.-Draped-1024x585.jpeg 1024w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-powerful-Arab-businesswoman-stands-tall-her-confident-gaze-radiating-determination.-Draped-300x171.jpeg 300w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-powerful-Arab-businesswoman-stands-tall-her-confident-gaze-radiating-determination.-Draped-768x439.jpeg 768w, https:\/\/moroccopreneur.com\/wp-content\/uploads\/2025\/08\/A-powerful-Arab-businesswoman-stands-tall-her-confident-gaze-radiating-determination.-Draped.jpeg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Balancing corporate growth with social progress defines true leadership. This approach shaped her legacy as a <strong>powerful arab<\/strong> executive who transformed Morocco\u2019s <strong>business<\/strong> landscape. Her strategies blended firm decision-making with inclusive dialogue, setting benchmarks for the region.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advocacy-for-women-entrepreneurs-and-economic-dialogue\">Advocacy for Women Entrepreneurs and Economic Dialogue<\/h3>\n\n\n\n<p>She championed gender parity, creating mentorship programs for <strong>woman<\/strong>-led startups. Her efforts placed Morocco on the map for <strong>initiative global<\/strong> funding, like the Women\u2019s Entrepreneur Finance Initiative.<\/p>\n\n\n\n<p>In corporate boardrooms, she pushed for equal representation. Over 30 female entrepreneurs credit her guidance for scaling their ventures across the <strong>sector<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-navigating-challenges-labor-reforms-and-business-climate\">Navigating Challenges: Labor Reforms and Business Climate<\/h3>\n\n\n\n<p>Her conciliatory style resolved the 2014 labor strikes through tripartite negotiations. The 2015 Labor Code amendments, which she spearheaded, streamlined hiring and wage policies.<\/p>\n\n\n\n<p>As head of CGEM\u2019s <strong>business<\/strong> Climate Committee, she bridged public-private <strong>relations<\/strong>. Renewable energy partnerships and Morocco-Spain trade deals emerged from her cross-<strong>sector<\/strong> collaborations.<\/p>\n\n\n\n<p>Her leadership proved that economic growth and <a class=\"wpil_keyword_link\" href=\"https:\/\/impactdots.com\/blog\/understanding-social-equity-in-business-and-investing\/\" target=\"_blank\"  rel=\"noopener\" title=\"social equity\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2078\">social equity<\/a> aren\u2019t mutually exclusive\u2014they\u2019re interdependent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Global recognition follows those who merge <strong>business<\/strong> success with societal impact. Honored by <strong>King Mohammed<\/strong> VI and foreign governments, her awards\u2014like the <strong>Order of National Merit<\/strong> and Spain\u2019s <strong>Civil Merit<\/strong>\u2014highlight her role in advancing <strong>global development<\/strong>.<\/p>\n\n\n\n<p>An aviation license and Harley-Davidson rides symbolize her defiance of norms. As a director at Renault and Eutelsat, she continues shaping cross-border strategies.<\/p>\n\n\n\n<p>France\u2019s <strong>Legion of Honour<\/strong> and Forbes rankings cement her legacy. Her vision for African economic integration proves leadership isn\u2019t just about profit\u2014it\u2019s about purpose.<\/p>\n\n\n\n<section class=\"schema-section\">\n<h2>FAQ<\/h2>\n<div>\n<h3>What is Miriem Bensalah-Chaqroun best known for?<\/h3>\n<div>\n<div>\n<p>She is recognized as a leading Moroccan businesswoman, serving as CEO of Les Eaux Min\u00e9rales d&#8217;Oulm\u00e8s and holding key roles in global organizations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How did her education shape her career?<\/h3>\n<div>\n<div>\n<p>With degrees from ESCP Europe and the University of Dallas, she gained international business expertise that fueled her leadership in multinational companies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What makes her leadership style unique?<\/h3>\n<div>\n<div>\n<p>She combines strategic vision with advocacy for women in business, driving economic reforms while fostering inclusive corporate growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>Which global initiatives has she contributed to?<\/h3>\n<div>\n<div>\n<p>She actively participated in G20 discussions and served on boards like the Initiative for Global Development, shaping international economic policies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What challenges has she faced in her career?<\/h3>\n<div>\n<div>\n<p>She navigated complex labor reforms in Morocco while balancing corporate growth with social responsibility in the beverage industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How has she impacted Morocco&#8217;s business sector?<\/h3>\n<div>\n<div>\n<p>As former CGEM president, she modernized business practices and strengthened Morocco&#8217;s position in African and global markets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What recognition has she received?<\/h3>\n<div>\n<div>\n<p>She earned France&#8217;s National Order of Merit and Morocco&#8217;s Order of Civil Merit for her contributions to business and society.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Miriem Bensalah\u2011Chaqroun: A profile of a distinguished business leader. Explore her achievements, leadership style, and industry insights.<\/p>\n","protected":false},"author":4,"featured_media":6796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Miriem Bensalah\u2011Chaqroun","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"0","show_post_author":"0","show_post_author_image":"1","show_post_date":"0","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[177,27],"tags":[],"region":[],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portraits","category-women-leaders"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Miriem Bensalah\u2011Chaqroun: Profile of a Renowned Business Leader<\/title>\n<meta name=\"description\" content=\"Miriem Bensalah\u2011Chaqroun: A profile of a distinguished business leader. 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